Ecobank Nigeria has launched ‘Move on up’, a fully-integrated consumer advertising campaign meant to ensure consumers have easy access to digital banking solutions across the country.
The Managing Director, Ecobank Nigeria, Mr. Charles Kie, was quoted in a statement by the bank as saying, “We are delighted to be launching this campaign in Nigeria. Ecobank Nigeria has grown consistently over the years to become a well-recognised corporate brand in the Nigerian banking industry.
“Our mission is to ensure that our customers have access to world-class, convenient, accessible and reliable banking solutions in Nigeria. This new campaign demonstrates how we are fulfilling that mission.”
The Deputy Managing Director, Ecobank Nigeria, Mr. Tony Okpanachi, said, “The new campaign also showcases our widest ever range of banking solutions and the many ways Ecobank helps consumers every day.”
According to him, the ‘Move on up’ rests on three pillars, adding, “The first is digital convenience. Customers want the convenience of banking; from being able to pay with an Ecobank card to making financial transactions on their mobile phones, over the Internet, at automated teller machines and at different points of sale.
“The second pillar is relevance. Ecobank creates personal banking solutions that are relevant to its customers, such as a range of accounts packaged together as bundles.
“The final pillar is choice. This comes via the accessibility of wide-ranging products and services, thanks to Ecobank’s leading pan-African platform.”
The Group Head, Marketing, Ecobank, Ama Okyere, who led the development of the campaign said, “This fully-integrated consumer advertising campaign demonstrates Ecobank’s relevance in our consumer’s life. We are pleased to roll it out in Nigeria, a key market for Ecobank.
Ecobank Nigeria, a subsidiary of Ecobank Transnational Incorporated, is present in 36 African countries. The lender operates a consolidated online, real time branch network in over 450 locations across the country.