Dana Air, a subsidiary of the Dana Group of companies, has made the list of top 50 brands in 2017. This makes it the third time in a row that it would make the list.
The airline was named among the top 50 at the Brands Nigeria Leadership Forum held recently in Lagos, for its innovations, Corporate Social Responsibility (CSR), popularity, national spread and online engagement.
Chief Executive Officer (CEO) of Top 50 Brands Nigeria, Taiwo Oluboyede, said Nigeria is becoming more attractive to investors across the world in spite of our many challenges.
“More people are coming to invest and there is need to provide information about corporate Nigeria. The Brands that have made it today are homegrown brands that have shown resilience, contributed to the economy of Nigeria, have good national spread, innovative and have good online engagement and popularity,” he said.
The Communications Manager of Dana Air, Kingsley Ezenwa, while responding to the unveiling of Dana Air and Dana Group as one of Nigeria’s Top 50 brands said the airline was honoured to have been listed among the top 50 brands in Nigeria.
According to him, “We are a responsible corporate citizen and giving back to the society, contributing positively to the economy of the country, and churning quality products are the ways we have shown commitment to the Nigerian dream.
“Our investment across Nigeria and in various sectors of the economy, speaks volume of our commitment to continue to provide jobs for our people and assist the government to achieve a positive growth trajectory in the economy.
“We are nine years plus in the aviation industry and we have shown massive resilience in spite of the multiple challenges, providing value added services at all times and our guests should expect an all-round improvement in 2018.”
On the sampling of drinks on its flights, Ezenwa said Dana Air was always open to giving more to its guests and partnering Ideas House to sample a new brand of soft drink on its flights is just another way of achieving this.