Nigeria, S.A, Kenya grow Facebook usage by 41.87%

The number of monthly active users (MAU) of Facebook (FB) among Nigerians, South Africans and Kenyans has continued to grow by 41.87 per cent.

According information from FB, Some 14-million South Africans use Facebook FB +1.34 per cent every month, the social network says, a 16.6 per cent increase in the year since it last released figures.

Nigeria’s monthly active users (MAU) have grown to 16-million (from 15-million) which is a 6.67 per cent increase, as of the first quarter of 2016. Kenya has 5.3-million (up from 4.3-million or 18.6 per cent). Half of these figures in Kenya are daily active users (DAU), and just less in Nigeria.

About 90 per cent  of South Africa’s monthly users are on mobile, and 95 per cent of daily users. Some 8-million people use Facebook daily in South Africa, or 62 per cent, the research shows.

Just over half (52 per cent) of Internet users in South Africa are on Facebook and it calculates 66 per cent of its consumers are looking at the social network (which it calls dual-screeners) during a show.

Last year when Facebook opened its first office in Africa, it said its users in Africa had grown 20 per cent over the figures it provided in September 2014.

Giving her first public address since being appointed Head of Africa last year, Nunu Ntshingila, 51, says there almost 800-million people that are yet to be connected in Africa.

“As Facebook this is certainly something that is important for our mission and important for our platform. Later this year, we will be launching the satellite,” she says of Facebook’s initiative with Eutelsat to provide internet coverage across sub-Saharan Africa.