Ayade praises OAAN for its contributions to economy

Cross River State Governor, Prof. Ben Ayade, has commended the members of the Outdoor Advertising Association of Nigeria (OAAN) for their contribution to the growth of the Nigerian economy.

The Governor who spoke at the 31st annual general meeting (AGM) of OAAN held in Calabar last Friday, said the body has maintained an advertising sector which is boosting businesses across the country and especially in the state.

Ayade who was represented by his deputy, Prof. Ivara Esu, said: “I am confident to say that OAAN is a major driving force of the Nigerian economy.”

He said that OAAN enjoys a very good relationship with the state through the collaborative effort with CRISSAA, the state outdoor advertising regulatory agency.

OAAN President, Mr. Babatunde Adedoyin while giving the report card of the association in the last 12 months, said the association has done well in view of the challenging economic environment in the country.

Adedoyin said OAAN is devising ways for members not just to survive but thrive as a business.

One of which is to work closely with media independent agencies and advertisers to seek beneficial ways to all partners.

The OAAN President said the association was doing its best to ensure that only members who are up to date in their annual dues are certified to practice, warning all those who are yet to pay to do so.

He said new certificates would be printed to render the previous one invalid.

He said the association was in the process of amending the OAAN constitution to align it with current global trend in outdoor advertising.

The president used the occasion to thank those who contributed to the success of the 10 Poster Award which held in Lagos recently.