Unilever once again made its mark at the 2016 MMA SMARTIES Awards. The reward was recognition of its innovative approach to mobile marketing.
The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world.
Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online learning site and in the Mobile Video Category for the AXE #YouGottaDry campaign.
“Africa is the second-fastest mobile adoption market in the world with almost one billion mobile phone subscribers. In an environment where people are cell phone obsessed, we understand the importance of moving out of our comfort zone to reach and engage people,” said Enver Groenewald, CCM Director for Unilever Africa.
“We are extremely excited and honoured to be recognised for our work in mobile advertising and will continue to push the envelope to win the hearts and minds of consumers,” he continued.
The company was the top achievers in the following categories:
Mobile Website Category:
Gold Award – OMO Fast Kids
Mobile Video Category
Gold Award – AXE #YouGottaDry
Product/Services Launch Category:
Silver Award – AXE #YouGottaDry
Relationship Building/CRM Category:
Silver Award – OMO Fast Kids
Brand Awareness Category:
Silver Award – AXE #YouGottaDry
Mobile Social Category:
Silver Award – AXE #YouGottaDry
Bronze Award – Domestos Donate Your Pee
Social Impact Category:
Silver Award – OMO Fast Kids
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