BRANDS & MARKETING

DStv launches Nigerian channel Rok

DStv has launched R0k channel to offer customers access to original TV series and Nollywood movies, such as Husbands of Lagos, Festac Town, Banks Chronicles and Bloodline, all showing for the first time on African television.

The channel will be available to DStv Premium, DStv Extra and DStv Compact customers, and some of the shows will be on DStv Catch Up.

Nigerian cinema, known colloquially as Nollywood, is the second largest film industry in the world, in terms of production output. In its short history, Rok has become one of the industry’s most prolific producers of new, original content, with Africa’s most extensive Nollywood catalogue of 12 TV series and over 150 movies.

Speaking on the launch, Rok CEO Mary Njoku says, “Joining the DStv family is the next step in the company’s evolution as Nollywood’s leading film production house and brand. Broadcasting our original content to millions of movie fans across the African continent, on a platform as far-reaching as DStv, is an exhilarating prospect.

“What lies beneath every Rok production, the Rok brand, be it movies or TV series, is our love of African storytelling; we want to relate African stories that our fans can recognise, be swept away by and be entertained by. We work with Nigeria’s talent, in front of and behind the camera, and we continue to push the boundaries in terms of production values. This has given us the edge, in our short history, and has helped us build a fan base around the world.”