Stakeholders laud web jurist ranking on Skye Bank

…… Bank leads in three performance categories

Skye Bank’s website www.skyebankng.com has been recognised as one of the most improved bank websites as announced by foremost web ranking agency, Web Jurist, powered by Philips Consulting in its just-released rating.

Skye Bank rose from its previous 18th position in ranking to the 8th position in 2016; beating such traditional leaders as: Access Bank, Diamond Bank, FCMB and Union Bank.

According to the results which placed Ecobank in the overall first position, Skye Bank’s website recorded first position in Performance and Accessibility category and third position in technical efficiency.

Web Jurist performance parameter evaluates the overall performance of websites in Nigeria, measuring such critical metrics as the extent to which web pages have been optimized and speed of response; while the accessibility parameter evaluates the ease experienced by a customer in executing business transactions effectively on the website. The Technical Aspects, evaluates the website’s functionality based on the ease of navigation, as well as the security features.

A cross section of industry stakeholders who reacted to the recent website ranking, lauded the effort of Philip Consulting in sustaining the tradition of assessing industries performance online, noting that digital competitiveness is very critical for the service industries.

Becky Okoro a customer of Skye Bank shared her experience on Skye Banks internet banking platform. She noted the satisfaction and ease she experienced while carrying out transactions on the website. “I find it easier to make online payments using Skye Bank internet banking platform; I pay most of my utility bills and my children’s school fees through this platform.

Yinka Adebambo, an industry analyst and a Web Solutions Engineer, commended Phillips Consulting for the initiative, noting that the Annual Web Jurist Awards has proved its mettle over the years. “This periodic review of organization’s website has helped to provide a solid premise for constant improvement and customer experience,” he emphasized.

On his part, Mr. Degunle Sokunbi, Managing Director, Index Tech-Land, a web-based company in Lagos, while commenting on what the Web Jurist award and recognition confer on awardees, said: “The hunger to ‘do well’ at the awards have revolutionized the online presence of many companies, hence the positive increase in online customer satisfaction index, security and trust, while serving as a virtual branch.

On the credibility of the jurors, Sokunbi noted that; “The rating index speaks for its self. If you look at the past winners and the quality of their websites, you can hardly fault the results. Regardless of personal opinions, these standards are now being adopted by many organizations as their development bench mark.

Commenting on the recent ranking, Skye Bank’s Head Corporate and Strategic Brand Management, Nduneche Ezurike, explained that industry leadership in the digital space is one of Skye Bank’s value propositions to its customers.

In his words, “our ranking is encouraging but our website is really work in progress. Skye Bank digitization initiative is intended to instil a memorable experience in the mind of our online customers. We know that the bank of the future must align with the lifestyle of the customers, hence our determination to improve significantly on this result”, he maintained.

For 12 years, Philips Consulting has consistently rated the official corporate websites of financial, telecommunications and media institutions using detailed criteria developed specifically to evaluate the effectiveness and performance of web sites. These criteria are; Performance, Consumer Experience, Accessibility, Technical Aspects, Site Content, Web Transaction Processing and Aesthetics.

Skye Bank has over the years maintained industry recognition and received several awards and laurels with its state-of-the art technology platforms translating into convenience for its customers across various touch points like P.O.S, ATM, internet banking and Skye Mobile.