Wema Bank targets three million customers by 2020’ through ALAT

The Managing Director, Wema Bank Plc, Mr. Segun Oloketuyi has said the financial institution is targeting three million customers by 2020 with the launching of ALAT, said to be the first fully digital bank in Nigeria.
Oloketuyi said Wema Bank was happy to power ALAT as the first Digital Bank in Nigeria, adding that the bank was committed to satisfying its present and prospective customers by offering them an optimal banking experience through innovative digital technology.
“ALAT is the bank for the future and it redefines the seamless relationship we have with our customers. This is an offering to the young professionals, entrepreneurs and students who are tech savvy and always on the move. It is an opportunity to integrate banking into their lifestyle without hassles, by offering them real value, as they desire,” he said.
ALAT will be accessed via app and web, which is targeting all existing and prospective customers who are tech-savvy and upwardly mobile and it is an app-only, no-physical-contact bank, which will be available to customers from today. ALAT offers customers many benefits that include a generous interest on their savings account, seamless and fully automated processes, and dedicated 24/7 support channels. This initiative accentuates Wema Bank as an innovative market leader that listens to its customers and meets their lifestyle and technology needs.
According to him, Alat is the solution to the present lifestyle of the customer especially the digital natives who are upwardly mobile as banking is no longer just about transactions but also greatly about lifestyle. “This is why it is essential to enunciate that this is not a digital product or just a mobile app, it is a complete bank. We have placed the bank in the palm of the customer and it is convenient, safe, reliable and personalised. We are indeed proud to be presenting Nigeria’s first fully digital bank to Nigerians and offering our customers ease in their daily lives with financial services that meet their way of life,” he reiterated.
Commenting further, he said that Wema Bank cannot deny the fact that it knows what it has launched into the Nigerian market adding that the bank is a game changer and it will redefine banking and adapt to the unique needs of today’s mobile economy that desires speed, reliability and convenience. “It would be of great value to undergraduates, young professionals, young entrepreneurs, and busy executives, enabling them to expand their potentials across the globe. You can carry out all of your transactions and not step into a bank, and this includes requesting, receiving and activating your debit card.”
He said that ALAT app redefines the banking experience for customers, helping them to manage their finances better and even offering an incentive on its savings platform. It is simple, convenient and reliable. Customers can open their account by downloading the app which is available on Google Play Store (for Android users), Apple’s App Store (for Apple Users) and available on the web for Blackberry and Window’s phone users.
ALAT offers a simple on boarding process without the hassles of filling forms, huge interest on savings, in-app card services (card request, activation and control) ability to schedule recurring transfers and bill payments as well as seamless profile settings. All these made possible by an automated Back-office processes including a 24-hour state-of-the-art Contact Centre, automated Know Your Customer (KYC) process, automated card production and delivery as well as automated Settlement and Reconciliation processes.