Excitements as Jumia attracts millions on first day of Black Fridays

Millions of Nigerian online shoppers were gripped with excitement on the first day of the Jumia Black Fridays campaign, which kicked off 12am Friday morning (November 2, 2018) as many waited until midnight to shop for  their favourite products at up to 80 per cent discount.

This had a positive traffic impact on the Jumia website and mobile App which peaked barely 3 hours after the platforms were opened to Nigerians to start shopping.

The Chief Executive Officer of Jumia, Juliet Anammah, who disclosed this in a press statement on Friday, stated that this year’s Black Fridays will mark the first time the Jumia website and App will experience such an incredibly high number of visits barely 3 hours after the campaign was launched on both platforms.

She attributed the positive development to the exciting deals, flash sales and treasure hunts available on both platforms on the first day of the company’s Black Fridays campaign. “Jumia is a trend setter, we got everyone in Nigeria talking about Black Friday and trending online after we opened the platforms to our customers, and the search traffic was at its peak unlike any other time in the history of our Black Friday campaigns.

This is a good indication that Jumia is synonymous with Black Friday, and we have whet the appetites of Nigerians towards this campaign,” Anammah added.

Jumia will be rewarding its customers with N1,000 shopping voucher on its social media platforms for being part of this historic launch and remaining patient when the platforms were at their busiest.