Rite Foods’ Bigi & Sosa Naija Christmas Village excite consumers in Lagos

Rite Foods Limited is treating its customers to an exciting Yuletide season. The Company has opened the Bigi and Sosa Naija Christmas Village, located at the Ikeja City Mall, Alausa, an immersive holiday experience designed to bring joy and festivity to families.
The event spans a 9-day period, running from Friday 20 to Saturday 28 December 2024. As a customer-centric organisation, Rite Foods Ltd. has lined up engaging activities, including games as well as exciting encounters with Santa to create an unforgettable holiday experience. The Bigi and Sosa Naija Christmas Village is opened to families including children. Visitors will be teased with a sampling experience of the products from the stable of Rite Foods. The apogee of the Christmas treat, includes a products-branded gallery for photo opportunities to heighten the excitement and make the experience to linger in the memories of the ‘Village visitors.’
Head of Marketing, Rite Foods Limited, Boma Harrison said, the Company continues to innovate towards fostering loyalty and strengthening relationships. She stated that, “Rite Foods is hosting its customers to establish a distinctive brand identity and to show appreciation for its customers’ loyalty. That is why we created this unique event to create a memorable experience for customers to deepen relationships.”
Similarly, Adedoyin Adetutu, the Assistant Brand Manager for Bigi and Sausage said, “Our primary objective at Rite Foods Limited, is to create a memorable Christmas experience that subtly showcases our brands, driving sales and fostering brand loyalty. To achieve this, we’ve curated an exciting line-up of events, including a Santa Grotto, a mixologist as well as a live orchestral performance.”
The customers have had thrilling experience and their feedback has been overwhelmingly positive with the exciting vibe of the season. Many visitors have been engaging with the award-winning brands comprising the wide range of Bigi Carbonated Soft Drinks, Sosa Fruit Drink and the Fearless Energy Drink. Some are sampling new flavours for the first time while others are making purchases.