BRANDS & MARKETING

The refreshing journey to stardom has begun in Nigeria as over four thousand talented singers, young up-and-coming musical talents trooped en-masse to Colossus Hotel, Ikeja-Lagos, to audition for the Nigerian Idol Season 7 music reality show. The Nigerian Idol season 7 is proudly headlined and sponsored by Bigi, Naija’s favourite...

  Nigeria's leading digitally driven financial institution, Wema Bank has announced the signing of Davido as Brand Ambassador for its digital bank, ALAT By Wema. The bank formalised the partnership at a ceremony on Friday, December 3 when the musician signed the dotted lines. A few weeks ago, the multiple...

It’s another season of a refreshing and rousing musical contest for singers, up-and-coming music talents and entertainment lovers as physical auditions for season 7 of the most anticipated music reality show in Nigeria, Nigerian Idol, holds on Saturday, December 4, 2021, at Colossus Hotel, Ikeja-Lagos. Bigi, Naija’s favourite range of...

  Mouka, Nigeria’s leading brand of mattresses, pillows and other bedding products, has continued to blaze the trail in Nigeria’s bedding industry. This is in addition to dominating the media space with its new thematic campaign, “Get The Mouka For You”, featuring A list Nollywood Superstar Sola Sobowale and viral...

  Fox Capital Investment Limited through its real estate company, Country Hills Affordable Homes has signed four famous brand ambassadors and influencers to become the face of the company in the next year. The four ambassadors includes the Nollywood stars, Seilat Adebowale; Adebimpe Abiodun popularly known as Wasilat Coded; Popular...

The Bigi carbonated soft drink (CSD) brand produced by Rite Foods has emerged as the "Most Outstanding CSD Brand of the Year" at the Brandcom 2021 Awards for its market leadership position in the beverage industry, surpassing its competitors in that category. The Bigi brand which is from the stable...

  This year's edition of Felabration ended on a high note with the presentation of a Fearless posthumous award to the Afrobeat King, Fela Anikulapo-Kuti by Fearless energy drink, the leading brand in its market segment produced by Rite Foods. The beautifully designed award which looks magnificent depicts what the...

  Rite Foods, Nigeria's leading food and beverage company, marks this year's World Food Day with the commitment of providing consumers with its portfolio of quality brands to keep them refreshed and stay healthy. With the 2021 theme as "Safe food now for a healthy tomorrow," World Food Day, which...

  It was all Glitz and Glamour at the opening of Felabration 2021 powered by Fearless Energy Drinks at the Afrika Shrine yesterday. The Euphoria was palpable and indeed invigorating with an array of Artists performing as opening acts at the acclaimed yearly musical concert. The ecstatic crowd and music...

The city of Abeokuta was agog with golfers, caddies, gallery, other sports lovers and indigenes as the four kingdoms of Egbaland – Alake, Agura, Oke-Ona and Olowu engaged in a tee battle that attracted thousands of people to the second edition of the King’s Cup Golf tournament. Bigi, Nigeria’s favorite...