BRANDS & MARKETING

The on-going Cowbellpedia Mathematics Television Quiz Show has continued to generate big excitement for students, parents and millions of viewers who watch the programme every week on television stations across the country. The Parents and other stakeholders in the education sector have also lauded Promasidor Nigeria Limited for bankrolling the...

In line with its vision to thrill its consumers and provide them varieties of options to choose from, Sosaco Nigeria Limited has launched the new Jago Gold Full Cream instant whole milk powder in the premium segment of the milk powder market. Jago Gold comes with key vital nutrients, vitamins...

Nigerian Breweries Plc has announced a new partnership with five European football clubs as its official partners in the area of football in Nigeria. The partnership agreement, the first of its kind in breweries in Nigeria, is said to be a milestone for clubs and the company. The partnership will...

 In line with its consistent drive to engage its consumers at their various touch points and rewarding them for their loyalty, Chivita 100% fruit Juice from the stable of Chi Limited recently thrilled consumers of the brand with exciting gifts from its just concluded ‘My 100% Achievement’ social media promo....

As part of strategic business repositioning drive, Lekki Garden Limited, Nigeria’s leading Real Estate development company has appointed Integrated Indigo Limited as Public Relations consultant. With this appointment, Integrated Indigo Limited is saddled with the responsibility of managing perception and reputation for the company to ensure that the company maintains...

As the deadline for the submission of entries for the 2016 Maltina Teacher of the Year, MTOTY ended last month, the panel of Judges has met in Lagos to deliberate on the assessment scheme for the initiative. The jury led by Professor Pat Utomi after their meeting agreed that profile...

Amstel Malta, one of the leading malt brands from the stable of Nigerian Breweries Plc, recently launched a new credential campaign tagged “Why Add More”. The campaign which is currently storming the airwaves and billboards across the country was introduced to re-enforcer the brand’s positioning as the premium malt drink,...

Shopping mall shoppers and store owners in Lagos are in for exciting news as T-Mart Wholesale Store, a renowned membership-based wholesale shopping mall opened in Lekki area of Lagos . This is said to be the first of its kind in Lagos, and will be followed by many more outlets...

AIICO Pension Managers Limited (APML) has unveiled Ms. Joke Silva, an actress, producer and TV personality, as its Brand Ambassador. The Pension Fund Administrator (PFA) also launched a CSR project as part of its plan to mark its 10-year anniversary. Speaking on this development, Mr. Tunde Ottun, Head of Strategic...

Unilever once again made its mark at the 2016 MMA SMARTIES Awards. The reward was recognition of its innovative approach to mobile marketing. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards...