Marketing experts emphasise importance of communication to government policies
The federal government as well as states and local government councils across the nation have been reminded of the effectiveness of using experiential marketing, citizen engagement and community relations to market government policies to the citizenry.
These three marketing elements were stressed at the just concluded third annual general meeting of the Experiential Marketers Association of Nigeria (EXMAN) in Abuja, as most effective and potent ways to engage Nigerians.
This was contained in a position paper presented at the 2016 AGM by President of the association, Dr. Rotimi Olaniyan titled ‘Building Nigeria through Meaningful Experiences: The Role of Experiential Marketing in Citizen Engagement and the Marketing of Government Policy. “
Speaking on the role of EXMAN and the pursuance of citizen engagement and policy marketing in Nigeria, Olaniyan said that EXMAN offers the opportunity for government to gain sufficient partnership from the private sector for its initiatives.
According to him “We offer the opportunity for government to receive immediate feedback from citizens on the effects of their public policies and projects. The association has healthy relationships with most communities across the country, thanks to many years of brand activations and engagements within these communities.” he added.
According the EXMAN president having this feedback is important for adjustments on these public policies and projects to be made.
“In communicating government policies, the relationship between experiential marketing, citizen engagement and community relations has a number of dimensions. First of all, these concepts require the existence of people. They involve efforts and activities aimed at engaging people and they also seek to ensure positive relationships with people.
“For experiential marketing, it is a form of marketing that requires a good strategy for it to be as effective as intended by those undertaking it. Like many marketing campaigns, there is an underlying strategy guiding it to achieve its objectives and aims.
“Meanwhile, community relations can serve as a strategy on its own for experiential marketing. For example, in Casanare, Colombia, where it is developing oil interests, British Petroleum invests in community activities that support the business plan and contribute to the region’s development.
“In 1996, the company committed $10 million to the region, setting up a loan fund for entrepreneurs, giving students technical training, supporting a center for pregnant women and nursing mothers, working on reforestation, building aqueducts and helping to create jobs outside the oil industry.
“As earlier stated both concept focuses on engaging people. Experiential marketing seeks to create experiences that are pleasurable and meaningful for consumers while community relations involves activities that help establish and maintain positive relationships with people in a certain community”, said, the former Director General, Nigerian Electricity Regulatory Commission (NERC), Dr. Sam Amadi, who was the guest speaker at the event.
Amadi, who faulted failure of government reforms on lack of adequate communication said since 1980, Nigerian has undertook several reforms and policies but many of them ended in papers because of inadequate communications.
He pointed at proper communication, which he called awareness, and that could help in marketing government policies.
Over the years, marketing agencies have been utilized by the government only during elections or for communication purposes. Efforts have not been so much geared to utilizing these agencies to drive government policies through citizen engagement, particularly in the area of pro-poor and community relations, Amadi said further.
According to Olaniyan, the time has come for policy designers and implementers to try something new and make use of an industry that though tested within the private sector space and under utilized by the government and it ministries, department and agencies of government (MDAs).
Stakeholders urged government to tap into the capacity of the current experiential marketing agencies to leverage their policies. “Given the worth of the experiential marketing industry in Nigeria and the capacity of its key players most of whom are active members of the EXMAN, it is fair to state that the industry contributes massively to the economy of the country and so cannot be ignored much longer,” Kayode Olagesin, former EXMAN President Stated.
Another high point the conference was the launch of Certified Brand Ambassador Programme and the unveiling of the association’s newsletter. The programme, which seeks to protect and reward non-staff of the agencies who formed greater part of the workforce, kicked off immediately after launch in Abuja.
The EXMAN’s Certified Brand Ambassadors Program (ECBAP), is an initiative designed to re-organize the operating structure of the activation industry by establishing a central register of field activation personnel across the country, while also offering on-line and distance learning as well as all year round group life and personal accident cover to brand ambassadors recruited by any of EXMAN’s 40 member agencies. The initiative is being insured by Mutual Benefits Assurance.
According to the association, the experiential marketing industry employs over 25,000 contract and part-time field activation personnels on behalf of brands. Olaniyan explained that these young people who are usually between the ages of 18 and 27 use the short-term employment opportunity provided them as a stepping stone towards either funding their education or establishing an early foot hold within various vocations and careers.
The EXMAN quarterly newsletter is designed to be the official mouth piece of EXMAN and the experiential industry going forward, said the President.
According to him, the objective is to ensure that it helps to establish its foothold within the broader marketing industry, and project its thought leadership as active practitioners in the service of brands. The editorial slant of the newsletter will be to inform, educate and promote the practice of experiential marketing as a leading profession with the larger marketing communications industry.
I just want to mention I am just beginner to weblog and really liked your web-site. Almost certainly I’m likely to bookmark your blog post . You amazingly come with tremendous stories. Cheers for revealing your web-site.
I simply want to mention I’m all new to blogging and honestly loved you’re web page. More than likely I’m going to bookmark your blog . You absolutely have outstanding stories. Cheers for revealing your web-site.
I just want to tell you that I am newbie to blogs and really enjoyed your page. More than likely I’m planning to bookmark your blog post . You certainly have outstanding well written articles. Appreciate it for revealing your web page.
I just want to mention I am just newbie to blogs and certainly savored your page. Likely I’m planning to bookmark your blog post . You amazingly have good article content. Kudos for revealing your web page.
I simply want to mention I am just new to blogging and site-building and honestly enjoyed you’re blog site. Most likely I’m likely to bookmark your blog post . You absolutely have really good articles and reviews. Many thanks for revealing your website page.
I simply want to say I’m newbie to blogging and site-building and honestly savored this blog site. Almost certainly I’m want to bookmark your website . You actually come with impressive stories. With thanks for sharing your website page.
I simply want to tell you that I’m beginner to weblog and definitely savored this web page. More than likely I’m going to bookmark your blog . You amazingly have outstanding stories. Regards for sharing with us your blog.
I just want to say I’m all new to blogs and truly enjoyed you’re blog site. Likely I’m likely to bookmark your blog post . You surely come with really good article content. Appreciate it for sharing your website page.
I simply want to tell you that I am just newbie to blogs and honestly loved your blog site. Likely I’m want to bookmark your blog . You amazingly have excellent well written articles. Appreciate it for revealing your website page.
I simply want to say I’m newbie to blogging and seriously loved your web page. Most likely I’m likely to bookmark your blog post . You really come with superb posts. Cheers for sharing with us your blog.
I simply want to tell you that I am just very new to weblog and definitely enjoyed this web-site. More than likely I’m planning to bookmark your site . You surely come with excellent writings. Bless you for sharing your web page.
When was this posted?
Fascinating blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your theme. Thanks
Well, I really liked your blog, it is in my bookmarks. I think my site you will like it too. http://www.homedecorated.net
9/22/2016 at 18:19:18 Greetings from danglekatangul
I was very encouraged to find this site. I wanted to thank you for this special read. I definitely savored every little bit of it and I have you bookmarked to check out new stuff you post. http://www.homedecorated.net
I’m gratified by the manner in which business247ng.com deals with this sort of topic! Generally to the point, sometimes contentious, always well-written and more often than not quite thought-provoking.
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
I frequently read your blog admin try to discover it quite fascinating. Thought it was about time i show you , Sustain the truly fantastic work
Inuit support by experts Call USA/Canada 844 722 6675 for QuickBooks support by expert team of professionals. Supported Keywords:Quickbooks technical support | Quickbooks support | QuickBook technical support | Quickbook support | QuickBooks support contact number | Quickbooks Support Phone Number | Quickbooks Phone Support | Quickbooks Canada 2014 | Quickbooks support toll free number | Quickbooks help line number | support for Quickbooks | Quickbooks tech support | Quickbooks contact | QuickBooks 2008 Support | QuickBooks 2009 Support | QuickBooks 2010 Support | QuickBooks 2011 Support | QuickBooks 2012 Support | QuickBooks 2013 Support |QuickBooks 2014 Support | QuickBooks Technical Support | QuickBooks 2015 Help | QuickBooks 2015 Support |Intuit point of sale support, ((1((844))722((6675))),Intuit phone help, ((1((844))722((6675))),Intuit help desk, ((1((844))722((6675))),Quickbooks help desk, 1844.722.6675Quickbooks payroll support number, ^^1^844^722^^6675,Quickbooks payroll support, ^^1^844^722^^6675,Quickbooks premier support, ^^1^844^722^^6675,Quickbooks premier support phone number, ^^1^844^722^^6675,Quickbooks POS support, ^^1^844^722^^6675,Intuit technical support phone number, ((1((844))722((6675))), Intuit support phone number, ((1((844))722((6675))),Intuit POS support number, ((1((844))722((6675))),Intuit point of sale support, ((1((844))722((6675))),Intuit phone help, ((1((844))722((6675))),Intuit help desk, ((1((844))722((6675))),Quickbooks help desk, 1844.722.6675
I completely agree with your opinion on this subject and look forward to upcoming posts and comments here at business247ng.com. Keep up the good work!
The other day, while I was at work, my cousin stole my iphone and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
9/28/2016 business247ng.com does it yet again! Very interesting site and a thought-provoking post. Thanks!
I love reading your site. Thanks a ton!
Fabio Cannavaro http://txy.net.cn/bbs/home.php?mod=space&uid=161524&&do=profile
Wow because this is great work! Congrats and keep it up
Diego Maradona http://www.wtfaq.de/index.php?action=profile;u=76330
Thanks a bunch! It is definitely an good web page!.
Van Nistelrooy http://iesmiralbueno.com/en/members/guillermoguffe/activity/1222/
In my estimation, business247ng.com does a great job of covering topics of this sort. Even if often deliberately polemic, the material posted is generally thoughtful and challenging.
Like business247ng.com– very easy to navigate and lots to think about!
Aloha, I found your blog on Bing Weblogs and think it is pretty intriguing and delivers fantastic material. Thank you regarding this superb post, I will certainly promote this on Twitter. Have a pleasant day on interior design ideas for home and office
In my estimation, business247ng.com does a excellent job of dealing with issues of this type. While sometimes intentionally contentious, the information is more often than not thoughtful and challenging.
10/2/2016 In my opinion, business247ng.com does a great job of covering subjects of this type! While sometimes intentionally contentious, the material posted is in the main thoughtful and thought-provoking.
Hiya! You some kind of professional website hosting? Great message. Are you able to tell me learn how to subscribe your blog?
Hey, thanks for sharing I always look forward to reading your posts one of the few blogs I still follow home decorated
In my estimation, business247ng.com does a great job of handling subject matter of this kind! While frequently intentionally contentious, the material posted is in the main well-written and challenging.
Interesting, I wonder what the statistics are on your first point there on homedecorated
10/9/2016 In my opinion, business247ng.com does a great job of covering subjects of this type. While sometimes intentionally polemic, the posts are generally thoughtful and stimulating.
Never Ever give up: Even though you fail initially; Dont manage to get a great deal of views at first, do your self a favour, do not give up.
10/12/2016 @ 08:25:38 Appreciate the website– very informative and a lot of stuff to consider!
Thanks for your article. Another element is that to be a photographer consists of not only problem in recording award-winning photographs but hardships in getting the best camera suited to your needs and most especially issues in maintaining the standard of your camera. This is very true and noticeable for those professional photographers that are straight into capturing this nature’s fascinating scenes — the mountains, the actual forests, the particular wild and the seas. Visiting these daring places definitely requires a video camera that can surpass the wild’s harsh landscapes.
Finally someone that knows what they’re talking about.
Pingback: Google
Thanks for the great website you’ve set up at business247ng.com. Your enthusiastic take on the subject is definitely contagious. Thanks again!
1. Thanks for the great post keep up the amazing work.
Any other information on this?
Pingback: hot movies
Well-written piece. I just forwarded this on 10/22/2016 to a classmate who has been doing a little research of her own on the topic. To say thank you, she just bought me a drink! So, I guess I should say: Thanks for the meal!
Pingback: porn
Pingback: Managed Services Provider
Pingback: Garments manufacturer
Pingback: 100% scam
10/25/2016 Love business247ng.com– very easy to navigate and lots to see!
Pingback: Finger Banger
Pingback: clitoral stimulation
Pingback: SONY
Pingback: anal vibrator