AIICO Pension appoints Joke Silva as Brand Ambassador

AIICO Pension Managers Limited (APML) has unveiled Ms. Joke Silva, an actress, producer and TV personality, as its Brand Ambassador.

The Pension Fund Administrator (PFA) also launched a CSR project as part of its plan to mark its 10-year anniversary.

Speaking on this development, Mr. Tunde Ottun, Head of Strategic Planning and Corporate Communications, said the strategic partnership between the actress and the PFA was to promote the AIICO Pension brand, and will greatly improve public acceptance of retirement planning and pension in general.

“Our decision to partner with a brand ambassador is also predicated on the need to infuse ‘colour’ to the ongoing discussions around retirement planning, in order to ramp up public appeal. Hence, Ms. Silva, being a well-known and respected member of the Nigerian entertainment industry was one of the first names that came to our minds,” he stressed.

He added, “We have no doubt that she will be a perfect fit and we are glad she accepted to partner with our company on our quest to secure the inclusion of more Nigerians under the Contributory Pension Scheme,  especially in the drive to expand pension coverage to the informal sector.”

Meanwhile, AIICO Pension, as a way of giving back to the society, undertook some renovation work at the Old People’s Home Yaba Lagos. This also formed part of the activities to commemorate the company’s 10th year anniversary.

In attendance at the unveiling ceremony were the brand ambassador, Ms. Joke Silva and the Director General of the Lagos State Pension Commission (LASPEC), Mrs. Folashade Onanuga. Ottun said:”We wanted to celebrate the occasion of the anniversary with senior citizens so we decided to identify an Old People’s Home, undertake selected projects on their wish list and celebrate with them at the unveiling ceremony.

“We would also like to commend the Lagos State Government through the Ministry of Youth & Social Development for the wonderful job that is being done in taking care of the residents. They are well looked after and the environment is very conducive. More power to their elbows,” he pointed out.