BRANDS & MARKETING

The Chairman and Lead Consultant of TPT International, Mr. Adetokunbo Modupe has expounded that disruptive innovation remains the critical life support that will define the future of Public Relations (PR) practice in Nigeria. Modupe, one of the leading lights in Nigeria’s PR practice, and a keynote speaker at the 2019...

Nestlé Nigeria has launched a new powder seasoning range designed, especially for Nigerian cuisine, “Maggi Signature”. The News Agency of Nigeria (NAN) reports that the Nestle’s latest Maggi brand was launched simultaneously in different locations in the country on Thursday. It comes in three flavor variants — Jollof, Miya, and...

The Coca-Cola Company has announced that it has completed the acquisition of Chi Ltd. in Nigeria. The move indicates Coca-Cola’s optimism about the African market and highlights its commitment to long-term investment in the continent. In 2016, Coca-Cola acquired a 40 per cent stake in Chi from its holding company,...

  It was a thrilling contest last weekend as representatives of the South-South states of Rivers, Akwa Ibom and Bayelsa grabbed the last four slots in the on-going 2018 Cowbellpedia Mathematics Television Quiz Show, being sponsored by Cowbell Milk, the leading brand of Promasidor Nigeria Limited. In the preliminary Group...

  Replaces MTN at the top Dangote, a wholly Nigerian brand, has been voted the overall valuable brand in the 2018 Top 50 Brands.  It replaces MTN Nigeria at the top with 87.4 points against 80.8 point for MTN. Dangote had, in previous editions, held the position of most valuable...

  The founder of consumer advocacy group, Consumer Halla, Tunde Shofowora , speaks with TOFARATI IGE on the relationship between brands and consumers plus other issues What is Consumer Halla all about? It is an advocacy platform which is aimed at enhancing relationships between brands and consumers. There is a...

  Unity Bank Plc has flagged off the Season 2 Unity Verve for Value Promo offer to give out cash prizes and other material rewards to customers and verve card holders of the Bank. The Season 2 offer is a sets of incentives that have been packaged as a reward...

  At the just concluded Financial Times Summit held in Lagos, the Chief Executive Officer of Jumia Nigeria, Juliet Anammah said the company’s mission was to use technology and the power of the internet to connect people and enable them to have access to buy products online. She made the...

    Chief Kazeem Olorunimbe Ogbara, Scion of a Great Family   By Amos Oladele Although the celebration of the Golden Jubilee of Lagos State, Nigeria’s Centre of Excellence and one of the fastest growing mega cities and economies in the world reached a crescendo recently, individuals and groups are...

  Free delivery only applicable to orders from N10,000 and above Large items such as Air Conditioning, Dishwasher, Fridge/Freezer etc. do not apply   In response to customers’ unrelenting demands for free delivery service to be replicated in other cities within the country, Jumia has announced the extension of its...